How to Drive 5x the Reviews At Your Next Event

Grace Wells Headshot
Grace Wells
January 8, 2024
Blog, Product

How to Drive 5x the Reviews At Your Next Event

Tap into the number one converting channel for written and video reviews

Did you know? TrustRadius customers who enlist review sourcing support at their annual conferences and events source 60+% of their reviews from just that one channel. 

Crunching the numbers, we found that review sourcing at events is the number one converting strategy for TrustRadius customers looking to drive reviews at scale. Additionally, customers who leverage TrustRadius to drive reviews at their events can expect five times more reviews generated on-site. 

What is TrustRadius Event Support?

TrustRadius Event Support offers dedicated on-site representatives working the floor to drive a large number of reviews at your event. We capture written, audio, and video review formats and offer a VIP experience, from strategy planning through execution and review processing.

Why choose TrustRadius Event Support?

Beyond capturing stellar review content, you can also expect these results:

  • Qualify for awards: Increase your likelihood to qualify for TrustRadius awards, including Top Rated and Best of.
  • Improve your visibility: Just like Google, TrustRadius’ algorithm gives preference to fresh reviews and content. By driving reviews at your event, you can also expect your visibility on TrustRadius to improve, increasing your overall category rank against your competitors and percent of overall category traffic.
  • Enriched intent data: The more traffic you drive to your product’s listing, the more enriched your intent data becomes. Leverage this influx of quality intent data in your marketing and ABM campaigns.

When we first onboarded TrustRadius and had them at our flagship event, we sourced so many reviews that we qualified for Best of Awards. We are now Top Rated on TrustRadius for two out of three of our products. And, those badges and awards are great proof points, showcasing what our customers say about us.”

Lauren Rappold, Sr. Marketing Programs Manager
Apptio, an IBM Company

How does TrustRadius Event Support work?

Pre-event consulting and on-site support

We help you plan your pre-, day-of, and post-event strategies to ensure you hit your review sourcing goals. We work with you to create:

  • Custom review links for your event’s promotional emails
  • Business cards
  • QR codes
  • Translation services
  • Gift card incentive delivery

No matter your event format, we can drive success

The TrustRadius Event Support team works closely with you and your customer success manager to create a clear plan of action no matter your event’s format. Whether your event is: hybrid, digital, or in-person We’ve got you covered. 

Book a strategy call through your CSM to discuss.

Dedicated on-site support

Unlike some of our competitors, we don’t just show up, set up, and hope a customer comes by to leave a review. TrustRadius takes an integrated approach, offering:

  • At least two dedicated on-site representatives 
  • Laptops, A/V equipment, and other necessary gear
  • Pop-ups and banners 
  • Troubleshooting support

We hear over and over how we act as an extension of our customers’ teams. 

We are flexible

Have a small booth or no booth at all? Need us to capture reviews in a different location or room altogether? No problem. We understand that every event space is different. During strategy planning we will review:

  • Badges and event logistics
  • Floor plan and setup
  • Breakdown timing and criteria

For us, efficiency is a key component to a successful event. We show up and break down on time to keep everyone on track.

Multiple formats captured

The quality of the review content captured is a main differentiator for TrustRadius Event Support compared to our competitors. We provide your customers with a comfortable space to share their thoughts, capturing:

  • Long-form written reviews
  • Audio reviews
  • Video reviews  

Each option provides you with a wealth of multichannel use cases across your marketing campaigns.

Your event is over, now what?

Curious how many reviews TrustRadius drove at your event? We offer recap reports giving you granularity into:

  • Volume of reviews captured
  • Review formats captured (written, video, audio)
  • Reviews by product 
  • Impact on your pacing to win TrustRadius awards, like Top Rated

Secure your spot

2023 was the busiest and most successful year for TrustRadius Event Support ever. We supported our customers at conferences and events large and small, international and domestic, in-person and hybrid. 

Spots are already filling up for 2024. Don’t miss the opportunity to get your name on the list!

About the Author

Grace Wells Headshot
Grace Wells
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.