Why Lead Gen Campaigns Miss the Mark
It’s time to rethink your lead gen strategy. All of us marketers have been burned by traditional lead gen—high volumes of junk at the top of the funnel and a low conversion rate at the bottom. But why? And which channels and tactics can we deploy for better results?
In this session, you’ll hear from practitioners on how to build a lead gen flywheel that keeps them top of mind for buyers and identify when someone is in-market for your sales team.
Topics include:
- Gaps in current lead gen campaigns
- Which news channels and tactics exist for lead gen
- Which lead gen tactics/pitfalls to avoid
- How to create a lead gen flywheel to accelerate pipeline generation
Our Speakers
Cassidy Milder
Vice President of Demand Marketing, MasterControl
Cassidy Milder is a seasoned marketing leader in the B2B SaaS space. She has scaled integrated marketing strategies at both startups and enterprise organizations and currently leads the global demand generation and account-based marketing functions as the Vice President of Digital Demand at MasterControl. She’s passionate about building holistic, full-funnel marketing teams that closely partner with sales, product, and account management to drive significant growth.
Stacy McMaster
GM, Leads Programs, TrustRadius
Stacy McMaster has over two decades of experience in customer experience and operations, with the last 10 years leading demand generation efforts. She has built and scaled lead programs that have generated over $100M in revenue. Stacy is an expert in maximizing ROI through impactful lead nurturing and is passionate about setting customers up for success, helping them to achieve their lead benchmarks and revenue goals.
Check out our recent and upcoming webinars in this series
Navigating the Complex Customer Review Landscape
Reviews have been a top consulted and influential resource for buyers for a decade, however review fraud and misrepresentation is rampant and eroding buyer trust. In this session, hear from practitioners about how they manage multiple review sites, generate reviews ethically, and prove the ROI of their review program.
SEO and Reviews in the Age of AI
Discover how to align your SEO and review strategies to capture AI-driven search queries, leverage sentiment analysis, and maximize review content for improved organic reach.
The Real, Real on Intent Data
Hear from demand gen leaders who are navigating the confusing landscape of intent data to identify reliable sources, ingest and interpret those signals, and engage buyers at every stage of the funnel.