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TrustRadius + ZoomInfo Copilot: Accelerating Revenue with Generative AI and B2B Buyer Intelligence

TrustRadius + ZoomInfo Copilot: Accelerating Revenue with Generative AI and B2B Buyer Intelligence

Recently, TrustRadius announced our partnership with ZoomInfo, incorporating our downstream buyer intent activities taken on TrustRadius into ZoomInfo Sales. With the launch of ZoomInfo Copilot, sales teams can identify, prioritize, and engage with in-market buyers faster than ever.

ZoomInfo Copilot: A Game-Changer for Sales Teams

Imagine if your sales team could log into a single platform and receive a prioritized and personalized list of target accounts, eliminating manual research and guesswork. That’s precisely the vision realized by ZoomInfo Copilot, the AI-powered solution that turns every seller into your best seller.

By leveraging ZoomInfo, and TrustRadius’ buyer intelliegnce, ZoomInfo Copilot empowers salespeople with powerful recommendations about who to contact, when to engage them, and what to say based on the buyer’s journey. This ensures that GTM teams focus on the best accounts, spend more time selling, and get in front of buying committees faster and with greater confidence.

TrustRadius: Shaping AI Recommendations with Downstream Buyer Intent

As a key buyer intelligence source within Copilot, TrustRadius plays a crucial role in shaping its intuitive AI recommendations for sales teams. Our platform captures down-funnel buyer intent activities taken on TrustRadius, including category views, product page views, and high-intent actions such as pricing evaluations. These activities provide sales teams with valuable insights into the preferences and behaviors of B2B technology buyers.

By incorporating TrustRadius data into Copilot, sales teams gain access to a wealth of information about in-market buyers, enabling them to prioritize their outreach efforts effectively. With TrustRadius buyer intent insights, salespeople can identify accounts that are actively researching solutions or their competitor’s, ensuring that they focus their efforts where they are most likely to yield results.

Vinay Bhagat TrustRadius ZoomInfo Copilot

Partnering for Success

At TrustRadius, we’re committed to helping businesses make confident purchase decisions through comprehensive product information, in-depth customer insights, and peer conversations. Our partnership with ZoomInfo is a testament to this commitment, as we work together to empower sales teams with the tools and insights they need to succeed in today’s competitive market.
As ZoomInfo Copilot signals a new era for go-to-market teams, we’re proud to be part of this journey. Together with ZoomInfo, we’re redefining how businesses engage with buyers, driving sustainable growth and delivering exceptional value to our shared and future customers.

Welcome to the future of go-to-market. Welcome to ZoomInfo Copilot.

Stay tuned for more updates and insights from TrustRadius and ZoomInfo as we continue to innovate and empower sales teams worldwide.

About the Author

Grace Wells Headshot
Grace Wells
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.