What’s In and What’s Out: A GTM Playbook for 2023
Do you have what it takes to meet today’s buyers expectations?
B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill—especially in today’s challenging economy.
This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023.
You’ll learn how to:
- Strategically enable buyers to #SelfServe
- Tell a differentiated story across all digital platforms
- Capture demand with #IntentData
Our Speakers
Megan Headley
VP of Research, TrustRadius
Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.
Allyson Havener
VP of Marketing, TrustRadius
Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.
Simon Jones
Managing Partner, Destrier
Simon is founding Managing Partner at Destrier, a consultancy focused on industry analyst relations. He has a special focus on factors disrupting the industry – such as enterprise peer review sites – and in guiding technology vendors on their future AR strategy.
Additional Resources
What’s In & What’s Out: A GTM Playbook For 2023
Use the TrustRadius 2023 B2B findings to capture demand, tap into data, and tell a consistent story across all digital platforms to increase sales year-over-year.
Amplifying Your Brand Through Customer Enablement in Sales and Marketing
Keith Pearce, CMO of Alteryx, and Vinay Bhagat, TrustRadius Founder and CEO, discuss sales and marketing strategies that have helped Alteryx connect with their target audience emotionally, grow a loyal customer base, positively influence potential buyers, and deliver professional and personal value to their users.
What is Intent Data? The Ultimate B2B Playbook
In this playbook, you’ll learn everything you need to know about downstream intent data so you can skip the sales pitches and get started on your own terms.
Creating Demand over Demand Capture
Eric Olson, CMO of Quickbase, and Vinay Bhagat, TrustRadius Founder and CEO, discuss how Quickbase has pivoted their marketing strategy to be focused around the modern-day buying journey: providing the resources that today’s buyers really want and enabling their journey, rather than just collecting a volume of MQLs.
Webinar: How to Build A Winning Customer-Led Marketing Strategy
TrustRadius VP of Marketing Allyson Havener and on24 VP of Marketing Tessa Barron discuss how to build a customer-led marketing strategy and get executive buy-in.
Webinar: Fix Your Lead Gen Issues with Intent Data
Charlie Tarzian, VP of Intent Products at DemandScience, and Allyson Havener, VP of Marketing at TrustRadius, break down the concept of second-party intent data.