What’s In and What’s Out: A GTM Playbook for 2023

Do you have what it takes to meet today’s buyers expectations?

B2B tech buyer behavior has completely shifted. Have your go-to-market (GTM) strategies? Based on B2B tech buying preferences, there are current gaps GTM teams need to fill—especially in today’s challenging economy.

This on-demand discussion, led by Megan Headley, VP of Research, Allyson Havener, VP of Marketing, and Simon Jones, Destrier’s Managing Partner, we deep dive into What’s In & What’s Out: A GTM Playbook for 2023

You’ll learn how to:

  • Strategically enable buyers to #SelfServe
  • Tell a differentiated story across all digital platforms
  • Capture demand with #IntentData

 Our Speakers

Megan Headley

VP of Research, TrustRadius

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

Allyson Havener

VP of Marketing, TrustRadius

Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.

Simon Jones

Managing Partner, Destrier

Simon is founding Managing Partner at Destrier, a consultancy focused on industry analyst relations. He has a special focus on factors disrupting the industry – such as enterprise peer review sites – and in guiding technology vendors on their future AR strategy.