The Product Lab
A Live Working Session for Product Leaders
Think hackathon, not lecture. We’re rolling up our sleeves with product leaders to break down real-world problems in real time. You’ll leave with insights, action steps, and maybe even a few “why didn’t I think of that?” hacks.
Joining us are product team leaders who are paving the way and getting their hands dirty in how AI is shaping the industry: Pete Bartlett, Chief Product Officer at Ortto, Shekhar Chawla, Chief Product Officer at Vendr; and our very own Tanner Judge, Sr. Product Manager at TrustRadius.
From navigating the rise of GEO (Generative Engine Optimization) and AI-driven search, to transforming PRDs into living, adaptive documents, our speakers won’t just talk about what’s happening — they’ll work through it in real time. You’ll see their thought process and decision-making frameworks, as well as the hacks they use to stay visible and adaptable.
Expect a session that’s fast-paced, collaborative, and practical. You’ll leave with concrete action steps and insights you can bring back to your own product role immediately.
What we’ll tackle together:
- How to make your product findable in an AI-first search world
- Turning static PRDs into living, evolving guides that drive alignment
- Using AI to reshape user experiences and meet rising expectations
- Real-world problem-solving with leaders who are in the trenches
Join us to cut through the noise, experiment with new approaches, and leave equipped with next-day takeaways to level up your product game.
Our Speakers
Pete Bartlett
Director of Product at Ortto
Pete leads the product vision and execution at Ortto, overseeing the platform’s roadmap, innovations, and integrations that empower marketers to build truly omnichannel, data-driven experiences. He operates at the intersection of customer insights and product strategy – making Ortto not just a platform, but a powerful partner in growth.
Shekhar Chawla
Chief Product Officer, Vendr
Shekhar leads product and design across Vendr’s pricing intelligence service for businesses (OpenPrice), Vendr’s procurement negotiation service for businesses (Vendr Pro) and Vendr’s free experiences for individuals (website, chrome extension etc.). His work focuses on bringing AI-native price transparency and automation to software procurement.
Tanner Judge
Senior Product Manager at TrustRadius, an HG Insights Company
Over 7 years of Product Management experience at companies such as U.S. Bank, TrustRadius, and HG Insights. Currently focused on how HG Insights can re-imagine the B2B Software Buying Journey through leveraging Agentic AI & other Generative AI capabilities.
Give the high level overview of your background to give us some context on your lens to set the stage for the insights you’re going to share on this panel.
Go into questions & discussion.
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