We’ve all experienced lower prospecting yields and longer sales cycles, but how are modern revenue leaders overcoming these challenges? They’re leaning into GTM alignment across their organizations and optimizing their tech stack to prioritize efforts and reduce waste.

For this session of Leaders Tell All, we invited revenue leader, Lily Youn Jaroszewski, Head of Growth at Gradient Works, and John Eitel, Chief Sales Officer at Demandbase, to join TrustRadius CRO, Cuyler Owens, Director of Sales Enablement, Katie Pariseau, to discuss the evolution of modern sales techniques and tech stacks to meet buyers where they are.

Topics include:

  • Understanding the current challenges for go-to-market teams
  • Building alignment across your organization to drive revenue
  • Why transparent product information matters in today’s sales interactions
  • How to navigate the over-saturated rev gen technology landscape to be effective and avoid tech bloat

This is part of our groundbreaking series where industry leaders converge to dispel the noise, cut through the clutter, and delve into the core strategies driving success in their companies and careers. In each episode, we bring together a group of seasoned executives to share their insights on the latest trends, real-world use cases, and optimal tech stacks within their respective industries.

Our Speakers

Lily Youn Jaroszewski

Head of Growth | Gradient Works

Lily Youn is a seasoned sales leader currently serving as head of growth at Gradient Works, creators of the industry’s first dynamic book software for B2B companies. Lily has led several global sales development teams, from seed funded, Series A, Series B, Public companies and through multiple, successful acquisitions. She is passionate about increasing diversity in tech sales and helping sales teams increase attainment by implementing a modern territory design.

John Eitel

Chief Sales Officer | Demandbase

John Eitel is a technology-savvy, customer-focused executive with more than two decades of progressive sales, marketing, and operations leadership in intensely competitive enterprise technology markets. He has held senior leadership roles and has been pivotal in the growth trajectory at Rackspace, Spiceworks, WP Engine, and Canva.

In his most recent role, he served as General Manager for North Americas and VP of Sales at Canva, a design tool that has attracted over 100 million monthly active users across 190 countries and has collectively created over 1 billion designs. He was recruited to launch a new region in North America as well as bring their enterprise, business-to-business offering to market and lead the teams and strategy that support this effort.

Cuyler Owens

CRO | TrustRadius

Cuyler is a proven Go-to-Market professional with experience in sales, customer success, and marketing functions within varying organization sizes, growth phases, and business models. Cuyler’s holistic understanding of creating best in class customer lifecycle engagement strategies uniquely prepares him to act as advisor, partner, and builder with the sales and CS teams internally as well as customers and partners in building TrustRadius into their business plans. Cuyler has a strong background in building win/win outcomes with partners and customers at VMware, Dell, Invodo, Needle, and most recently, Dealerware. True to the philosophy of TrustRadius, he has been successful by creating best in class B2B customer experiences and then amplifying those customer voices in the marketplace.

Katie Pariseau

Director of Sales Enablement | TrustRadius

I’m a collaborative, driven, and passionate professional with 20+ years of tech experience across advertising, marketing, L&D, and enablement. I love working directly with sales and CS leadership, top reps, product marketing, sales ops, etc. to ensure that I’m helping create, launch, and reinforce the best solutions and content for our field team to ultimately empower their customers to be successful. The rep’s success is literally my success, and my favorite part of this job is having an impact on new reps from day one and then watching them grow into tomorrow’s top performers and leaders.

My career has been spent in tech. It’s innovative, competitive, and moves at an incredible speed. Arming reps to be successful and keep up with this sheer amount of change is a challenge and I wouldn’t have it any other way. My career includes working at smaller startups meaning I was a ‘Jane of all trades’ when it comes to marketing and enablement efforts. As well as working at big Fortune 500 companies managing dozens of specialized Enablement professionals, initiatives, and product lines.