In today’s dynamic B2B marketing landscape, the convergence of personalization, social media, and evolving tech is redefining how demand generation is done. Referred to as “brand gen,” forward-thinking leaders are elevating the notion of brand to be more than soft metrics, but a strategy to create deeper connections, elevate buyer experiences, and unlock unprecedented growth opportunities at every stage of the funnel.
For this session of Leaders Tell All, we invited no-nonsense demand gen leaders, Candace Gregg, Sr. Director of Demand Generation, Americas at Bloomreach, Kristen Hogan, VP, Global Demand Generation at Apptio, an IBM Company, and our very own Allyson Havener, SVP of Marketing and Community, to discuss the evolution of modern demand generation techniques and tech stacks to meet buyers where they are.
Topics include:
- Tools and strategies for personalizing your messaging throughout the funnel beyond CRMs and ABM platforms
- How to shift your team’s and organization’s mindset away from traditional demand gen and get buy-in
- Implementing social media strategies to boost your ABM campaigns today
- Innovative methods to track success throughout the funnel
This is part of our groundbreaking series where industry leaders converge to dispel the noise, cut through the clutter, and delve into the core strategies driving success in their companies and careers. In each episode, we bring together a group of seasoned executives to share their insights on the latest trends, real-world use cases, and optimal tech stacks within their respective industries.
Our Speakers
Candace Gregg
Sr. Director of Demand Generation, Americas | Bloomreach
With over a decade in B2B SaaS marketing, Candace has led high-performing teams and crafted global strategies that drive demand and build robust sales pipeline. Her expertise lies at the intersection of data and creativity, leveraging AI and data to personalize customer experiences while navigating the evolving landscape of demand generation with a practical, results-focused approach. Her passion for marketing and technology shines through in her commitment to building innovative, full-stack marketing teams and driving growth.
Kristen Hogan
VP, Global Demand Generation | Apptio, an IBM Company
Kristen is the Vice President of Global Demand Generation, overseeing the global marketing team focused on driving demand for Apptio an IBM Company’s leading technology business management (TBM) solutions worldwide. Kristen brings more than 20 years of experience in global demand generation, market category creation and building and executing high-performing marketing teams within the technology industry.
Allyson Havener
SVP of Marketing & Community | TrustRadius
Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.
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