Transform Your Lead Generation Strategy with TrustRadius Intent-Driven Leads
When it comes to lead generation, you won’t hit the jackpot by playing the volume game. Instead, having a focus on quality is key. High-quality in-market leads are the way to build pipeline faster, and TrustRadius has the tools to help you do it.
Watch our webinar where we unveil our groundbreaking Intent-Driven Leads Program, revolutionizing lead generation for technology sellers. Our program generates leads from accounts actively researching solutions on TrustRadius, including you and your competitor’s product listings. These leads are ICP-qualified, opted in, and ready for your sales team to engage, saving valuable time and resources.
Why watch?
- Learn how you can leverage TrustRadius’ extensive buyer intelligence to generate high-quality leads
- Discover how leading brands are scaling pipeline using buyer intelligence and review content
- Understand the power of TrustRadius peer-validated customer stories and market reports in engaging and converting leads
- Hear firsthand from TrustRadius Intent-Driven Leads subject matter experts, as they go over how quickly it is to get setup and how we can deliver leads to your sales and marketing teams within a week
For more information about TrustRadius’ Intent-Driven Leads Program, click here.
Our Speakers
Katie Pariseau
Director of Enablement | TrustRadius
I’m a collaborative, driven, and passionate professional with 20+ years of tech experience across advertising, marketing, L&D, and enablement. I love working directly with sales and CS leadership, top reps, product marketing, sales ops, etc. to ensure that I’m helping create, launch, and reinforce the best solutions and content for our field team to ultimately empower their customers to be successful. The rep’s success is literally my success, and my favorite part of this job is having an impact on new reps from day one and then watching them grow into tomorrow’s top performers and leaders.
My career has been spent in tech. It’s innovative, competitive, and moves at an incredible speed. Arming reps to be successful and keep up with this sheer amount of change is a challenge and I wouldn’t have it any other way. My career includes working at smaller startups meaning I was a ‘Jane of all trades’ when it comes to marketing and enablement efforts. As well as working at big Fortune 500 companies managing dozens of specialized Enablement professionals, initiatives, and product lines.
Grace Wells
Director of Customer & Product Marketing | TrustRadius
Grace Wells is a seasoned marketing strategist with over a decade of experience leading marketing efforts for diverse brands. She is passionate about helping clients achieve their marketing, branding, and ROI goals through thoughtful 360 degree approach to campaign execution. Grace is a tech nerd and loves nothing more than reading up on the latest marketing technology trends. She enjoys advising her clients and customers on which tools will help move the needle for their business.
Jaisy De La Cruz
VP of Global Revenue Enablement | Lucidworks
Jaisy is a GTM strategist and Revenue Enablement leader at Lucidworks, a leading AI-powered Search & Discovery platform. She brings 13 years of experience aligning cross-functional teams to build customer-centric growth engines. Her expertise spans content strategy, integrated marketing, and CX orchestration platforms. Prior to Lucidworks, Jaisy drove business development, international expansion, and strategic partnerships at the NYTimes, Welcome (an Optimizely co.), Twilio, Segment, and Industry Dive.
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