TrustRadius Announces 2023 Best of Award Winners

November 8, 2023–TrustRadius, the most-trusted B2B technology decisioning platform, announced the winners of the 2023 Best of Awards in three categories: Best Value for Price, Best Feature Set, and Best Relationship. In total, 1,018 badges were awarded between 237 vendors and 347 products—the largest-ever number of badges awarded to date.

To be selected, winners must source ten new user reviews between January 1 and September 30, 2023, and have their product updated and accessible on the TrustRadius platform before September 30, 2023.

“All technology companies have unique offerings. Unfortunately, they often get lost in the sea of software options,” said Vinay Bhagat, Founder and CEO of TrustRadius. “The Best of Awards differentiates software for buyers needing to address specific market niches and use cases. Our awards help ease the growing challenges in today’s purchase process and facilitate informed purchase decisions.”

About the 2023 Best of Awards

Products have the chance to win in all three categories with data sourced from verified customer reviews. The Best Value and Best Feature Set awards go to products with the highest percentage of respondents rating their feature set and value for the price highly. The Best Relationship award is determined by analyzing reviewers’ key insights on “Would Buy Again,” “Implementation Expectations,” and “Sales and Marketing Promises.”

In 2022, 5.6 million views on TrustRadius were aimed at product profiles with awards badges. The Best of Awards at that time were seasonal. Now, we’ve transitioned to an annual cadence to have a more substantial impact on buyers. Vendors and products can still excel in all three Best of Award categories, and any earned badges are now prominently showcased on their product profile pages

“We released our largest list of award winners ever today,” says Becky Susko, Marketing Program Manager of Awards at TrustRadius. “It’s a testament to the hard work and dedication these companies are putting into their customers, products, and relationships. I am proud to recognize these companies for that kind of work ethic and help even more buyers find them on TrustRadius.”

Qualifying for a TrustRadius Best of Award

Vendors have an opportunity to win in all three categories and data is collected from verified customer reviews.

The Best Value and Best Feature Set awards are based on the highest percentage of respondents who gave high ratings to the product’s feature set and value for the price. The Best Relationship award is earned by measuring collective data from reviewer insights for “Would Buy Again,” “Implementation Expectations,” and “Sales and Marketing Promises.”

To qualify, products must source ten new user reviews between January 1 and September 30, 2023, and have their product updated and accessible on the TrustRadius platform before September 30, 2023.

Understanding the purpose of the Best of Awards

On average last year, our awards earned 5.6 million views for product profiles on our site.

“These recognitions not only benefit our vendor partners through increased exposure but also help elevate buyer confidence by making it clear which products are preferred in the market,” Bhagat said.

Even in the same category, products can be quite different. They might serve varying use cases, fill unique market niches, or have different strengths or standout features. Depending on a buyer’s criteria, they might find one product or another to be a better fit. Many technology companies struggle to communicate their points of differentiation with the buyer. The goal of our awards is to show why products are preferred.

“TrustRadius is founded on the principle of transparency,” said Megan Headley, Vice President of Research. “That’s why we require reviewers to write in-depth reviews, on average around 400 words each, all of which are vetted for authenticity by our team of researchers.”

Starting this week, the 2023 Best Of Award winners’ TrustRadius product profiles and category pages will begin displaying badges signifying wins for Best Feature Set, Best Value for Price, and Best Relationship.

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