Do You Have What it Takes to be Top Rated?

becky susko headshot | TrustRadius
Becky Susko
December 17, 2021
Blog, Technology Awards

Do You Have What it Takes to be Top Rated?

It’s the time of year to celebrate wins. TrustRadius is once again holding its Top Rated Awards Program for 2022. The program celebrates B2B technology organizations that have delivered excellent experiences and enabled customers to be successful using their product. 

What makes the Top Rated awards different from other industry award programs?

The awards are solely based on unbiased customer data about your product. Top Rated captures the customer’s choice—that is, verified user feedback and customer satisfaction scores. The data comes directly from customers, not analyst opinions or paid endorsements.

What do I win?

You’ll get award badges that you can use all year long (at no extra cost) on or in:

  • Your website
  • Social media
  • Press releases
  • Landing pages
  • Emails
  • Sales collateral
  • Lead generation campaigns
  • Billboards
  • Videos

The badges provide visible proof that you’ve delighted customers, and you can use them across your marketing and sales channels. The more you promote your Top Rated award, the more you increase your credibility and buyer preference. Get more ideas from our Guide to Promoting Awards

How do I win Top Rated?

We use an algorithm called the trScore. The score calculates a product’s score based on a weighted average of reviews and ratings rather than a simple average. Other scoring categories include Overall Likelihood to Recommend, Usability and Support, and scores for specific features like Dashboarding and Reporting.

The ranking data points are:

Rating. Products need a trScore of 7.5 or above.

Recency. Products must have ten or more new or updated reviews within the past 12 months.

Relevancy. In addition to being on our category TrustMap, products must receive at least 1.5% of the traffic volume in that category. Our TrustMap considers customer satisfaction, market share, product momentum, and comparisons in different market segments.

How do I get started?

How can I check my status? 

It’s easier than ever to check your progress to becoming Top Rated. Log in to your vendor portal to see your review count, trScore, and product traffic volume in your technology category. 

2022 Top Rated Award Deadline

For qualifying vendors, the deadline for all new review submissions is March 28, 2022. Top Rated Award winners will be notified on April 1, 2022, and awards will be publicly announced on May 11, 2022.

About the Author

becky susko headshot | TrustRadius
Becky Susko
Becky Susko is a strategic-thinking marketing program specialist. She has a proven track record for driving business value with creative and innovative branding strategies and engaging communications. She’s passionate about pushing TrustRadius to achieve brand integrity and awareness goals. As an integral part of the TrustRadius marketing team, Becky transformed a program in its beginning stages into a very successful campaign. Becky has a knack for relationship-building and being transparent, and thinks of herself as a mom superhero who lets her kids crash meetings here and there for funsies.