Hootsuite
Using reviews to improve search rankings
“Our team’s goal was to improve conversion rate and rankings on key pages across the website. We knew other TrustRadius customers were using reviews in the TrustRadius syndication widget to boost SEO KPIs. As a result, our team prioritized placing the syndication widget and we saw increases in clicks, impressions, and CTA engagement! We’re excited to expand customer reviews across more pages on our website.”
Margaret Kapitany
Pipeline Marketing Programs Specialist
Hootsuite
Boosting Organic Traffic
Goal:
Increase organic traffic and rank for keywords to accelerate path to conversion on key webpages like pricing and packaging
Execution:
- Generated high quality reviews from customers on TrustRadius
- Embedded keyword heavy customer quotes from reviews to pricing and packaging pages that increase traffic and brand trust
- Keywords allowed “/plans” page to rank higher for “hootsuite cost” and “hootsuite pricing,” resulting in higher URL clicks, impressions, and CTR across the “/plans” page.
TrustRadius SEO and Discoverability Playbook
Stand out on TrustRadius
Increase your visibility on TrustRadius and outrank your competition with consistent sourcing of quality in-depth review content.
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate.
Increase Keyword Rankings and CTR on Google
Increase keyword rankings on your own website through content syndication. Increase CTR in search engines with TR Google Stars.
Decrease Bounce Rate, Increase On-Page Engagement
By using the TrustQuotes for Web syndication widget, you will increase your time on-page, increase scroll-depth, and have the ability to deliver personalized content.
More TrustRadius Customer Spotlights
Find and win more in-market buyers
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