Review Sites: The Good, the Bad, and the Ugly With Joe Kevens

Now more than ever, it’s crucial for marketers to understand and adapt to the ever-changing behavior of today’s B2B buyer. According to the 2023 B2B Buying Disconnect Report, 61% of buyers and only 35% of vendors consider user reviews as one of the top three most influential sources in the technology purchasing decision process. This is just one aspect of the broader disconnect between vendors and buyers.

Learn the true preferences of B2B technology buyers, explore the realities of review sites, and build a strategy, including:

  • What buyers expect from user reviews, according to our 2023 B2B Buying Disconnect Report 
  • The state of the B2B review marketplace
  • The good – Why quality customer voice matters to both buyers and vendor
  • The bad – Where review sites are falling short and how marketers can improve their review strategy
  • The ugly – Growing mistrust in review sites? 
  • FAQ

 Our Speakers

Joe Kevens

Founder, B2B SaaS Reviews

Joe Kevens is a demand gen marketer and entrepreneur. At the core of his work is finding the best ways to leverage the voice of the customer in growth marketing. Joe’s been a B2B SaaS Marketer for over 10 years at companies such as Eloqua, Influtive, and PartnerStack. He also writes about how to grow your software business with user reviews on B2B SaaS Reviews.

Allyson Havener

VP of Marketing, TrustRadius

Allyson leads the marketing strategy at TrustRadius across all functions including demand gen, PR, product, and partner marketing. She’s driven to establish TrustRadius as the platform where buying decisions are made. Allyson brings experience and expertise in hyper growth marketing from previous roles at LiveRamp, an enterprise SaaS company. In her spare time she teaches yoga and finds anything to do outdoors. Allyson was also a ballerina in Dubai and graduated from University of California, Santa Cruz.