Top 5 SEO Mistakes to Avoid in 2023
65% of B2B buyers are millennials and Gen Zs, and therefore are digital natives. They start their buying journey with search like they do in the B2C world. But the state of search is constantly evolving, and with new technologies such as AI, and social media channels now acting as search engines, marketers are having a hard time keeping up. Having a solid SEO strategy is table stakes to having your brand front and center with today’s buyers. In this session with experts from Semrush and TrustRadius, we outlined Top 5 SEO Mistakes To Avoid in 2023.
Learn:
- How the economic climate over the past year impacted search traffic, according to Semrush’s State of Search 2023 report
- Top 5 SEO Mistakes to Avoid in 2023
- How customer voice improves SEO and garners brand preference
- How you can own your brand narrative in more competitive channels than your owned properties
- FAQ
Our Speakers
Kyle Byers
Director of Organic Search at Semrush
Kyle Byers is Director of Organic Search at Semrush. He leads Semrush’s global SEO, CRO, organic content, and international blogs teams. Kyle has led digital marketing teams, both agency-side and in-house, for start-ups, Fortune 500 companies, and everything in between, And his work has been featured and cited in major media and industry publications.
Mark Barrera
VP of Audience and Content Acquisition at TrustRadius
Mark leads the SEO and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. He has led digital marketing efforts for sites such as PCMag, Mashable, BlackFriday.com and countless other websites over the last 15 years. Having driven billions of pageviews via search, Mark has seen it all and knows what it takes to succeed in SEO. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference (stateofsearch.org) and past President of the DFWSEM and Social Media Club of Dallas.
Additional Resources
Bridging Behavioral Science and Buyer Expectations for GTM Success
Join Shirin Oreizy, Founder and CEO at Next Step, and Allyson Havener, Vice President of Marketing at TrustRadius as they discuss real-world examples of behavioral science principles applied to challenges facing B2B marketers face today, and learn the latest B2B tech buyer mindset based on TrustRadius’ latest B2B Buying Disconnect Report.
Prove It or Lose It: Thriving in a Self-Serve Economy
Jim Habig, VP of Marketing at LinkedIn, and Megan Headley, VP of Research at TrustRadius discuss the findings of the 2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It and what this means for the future of B2B.
The Big B2B Buying Disconnect: 2023 Buyer Data Revealed
Allyson Havener, VP of Marketing at TrustRadius joined Connor Dube, Founder & CEO of B2B Proven Content to discuss demand generation, B2B buying trends, and the importance of building strong brand loyalty. Learn about her thoughts on leveraging customer-generated content, interacting with prospects across channels, and creating the ideal customer profile.
2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It
In this year’s report, we see previous trends further entrench itself as our new reality, and surface new ones driven by today’s economy.
#LinkedIn Live: Engaging B2B Buyers on Their Terms
Tune in to our #LinkedIn Live: Engaging B2B Buyers on Their Terms to discover what it takes to build a B2B technology brand that shines in our new reality. The session features a conversation between Kate Newstead, Marketing Science Lead at The B2B Institute, a LinkedIn-sponsored think tank, and Megan Headley, our VP of Research, as they discuss recent buyer research and how that impacts the way brands connect with today’s B2B buyers.