Top 5 SEO Mistakes to Avoid in 2023

65% of B2B buyers are millennials and Gen Zs, and therefore are digital natives. They start their buying journey with search like they do in the B2C world. But the state of search is constantly evolving, and with new technologies such as AI, and social media channels now acting as search engines, marketers are having a hard time keeping up. Having a solid SEO strategy is table stakes to having your brand front and center with today’s buyers. In this session with experts from Semrush and TrustRadius, we outlined Top 5 SEO Mistakes To Avoid in 2023.


  • How the economic climate over the past year impacted search traffic, according to Semrush’s State of Search 2023 report
  • Top 5 SEO Mistakes to Avoid in 2023
  • How customer voice improves SEO and garners brand preference 
  • How you can own your brand narrative in more competitive channels than your owned properties
  • FAQ

 Our Speakers

Kyle Byers

Director of Organic Search at Semrush

Kyle Byers is Director of Organic Search at Semrush. He leads Semrush’s global SEO, CRO, organic content, and international blogs teams. Kyle has led digital marketing teams, both agency-side and in-house, for start-ups, Fortune 500 companies, and everything in between, And his work has been featured and cited in major media and industry publications.

Mark Barrera

VP of Audience and Content Acquisition at TrustRadius

Mark leads the SEO and Review Generation teams at TrustRadius and is a seasoned digital marketer on both the agency and brand side. He has led digital marketing efforts for sites such as PCMag, Mashable, and countless other websites over the last 15 years. Having driven billions of pageviews via search, Mark has seen it all and knows what it takes to succeed in SEO. Mark has a passion for educating others on digital marketing best practices and is the founding Chairman of the State of Search Conference ( and past President of the DFWSEM and Social Media Club of Dallas.