#LinkedIn Live: Engaging B2B Buyers on Their Terms

Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.

Kate’s work at the LinkedIn B2B Institute focusses on translating buyer behavior intelligence into marketing decisions that drive financial results. She helps LinkedIn’s clients implement practical marketing tactics to grow their brands and their profits.  Prior to LinkedIn, Kate worked in a range of marketing, sales, media and research roles, learning from some of the best in the business including The Ehrenberg-Bass Institute, Mars, Mondelez, and Coty. ​Experienced in all aspects of marketing, and in many regions of the world, the common thread through Kate’s career is creating customer-orientated marketing strategies that build sustainable and profitable brands.