UserGems: “Prove it or lose it”
How to turn risk-averse prospects into buyers in a difficult market
From 2022 to 2023, 87% of technology buyers have adjusted their buying process to ensure only mission-critical, ROI-producing products are being purchased. There’s also been a shift in how many decision-makers are involved in that process, with 27% of buyers saying decision-making committees have increased due to the current economy. But, software purchases haven’t stopped. Understanding how to reach buyers with the right information they need to justify spending has never been more important. In this session, industry experts from UserGems, iCIMS, and TrustRadius, explore the current, risk-averse B2B marketplace, and how companies can adapt for the win.
Watch to learn:
- What matters most to risk-averse buyers when reviewing vendors
- How executives are making purchase decisions in today’s economy
- How to adapt to the new buyer mindset and win more deals
Our Speakers
John Routhier
SVP Revenue, Healthcare iCIMS
John is an executive and operator with 20+ years of leading strategy, sales and marketing teams, along with GTM strategy for SaaS companies.
Trinity Nguyen
VP of Marketing and Account Development, UserGems
Trinity is a B2B marketer with 10+ years of experience go-to-market strategy, product marketing, demand generation, and account-based marketing.
Megan Headley
VP of Research, TrustRadius
Megan leads Research at TrustRadius, whose mission is to ensure TrustRadius delivers high quality, useful and, above all, trustworthy user feedback to help prospective software buyers make more informed decisions. Before joining TrustRadius, Megan was Director of Sales and Marketing at Stratfor, where she was in charge of growing the company’s B2C revenue stream through email marketing and other channels. She enjoys traveling, reading, and hiking.
Additional Resources
2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It
In this year’s report, we see previous trends further entrench itself as our new reality, and surface new ones driven by today’s economy.
The Big B2B Buying Disconnect: 2023 Buyer Data Revealed
Allyson Havener, VP of Marketing at TrustRadius joined Connor Dube, Founder & CEO of B2B Proven Content to discuss demand generation, B2B buying trends, and the importance of building strong brand loyalty. Learn about her thoughts on leveraging customer-generated content, interacting with prospects across channels, and creating the ideal customer profile.
Prove It or Lose It: Thriving in a Self-Serve Economy
Jim Habig, VP of Marketing at LinkedIn, and Megan Headley, VP of Research at TrustRadius discuss the findings of the 2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It and what this means for the future of B2B.
Bridging Behavioral Science and Buyer Expectations for GTM Success
Join Shirin Oreizy, Founder and CEO at Next Step, and Allyson Havener, Vice President of Marketing at TrustRadius as they discuss real-world examples of behavioral science principles applied to challenges facing B2B marketers face today, and learn the latest B2B tech buyer mindset based on TrustRadius’ latest B2B Buying Disconnect Report.
Top 5 SEO Mistakes To Avoid in 2023
Join Kyle Byers, Director of Organic Search at Semrush, and Mark Barrera, VP of Audience and Content Acquisition at TrustRadius as they discuss how the economic climate over the past year impacted search traffic, how customer voice improves SEO and garners brand preference, and how you can own your brand narrative in more competitive channels than your owned properties.