Dun & Bradstreet
Generating reviews to soar to #1
“In just 90 days, TrustRadius helped us generate 148 new long-form reviews from our customers resulting in a 78% increase in pageviews to our listing. We’re now #1 in our category on TrustRadius and have almost triple the pageviews of our closest competitor. With TrustRadius’ help, we have increased our visibility, cultivated advocates, and boosted our overall brand awareness. Thank you, TrustRadius team!”
Kevin Johnson
Senior Manager, Customer Marketing
Dun & Bradstreet
Increasing visibility, reviews, and advocates with TrustRadius
Challenge:
- Gather net new reviews for marketing, increase advocates, and skyrocket visibility on TrustRadius against named competitors
Execution:
- Executed multi-channel review sourcing program
- Generated advocates through strategic outreach for marketing and sales efforts
Results (Feb. 8 – May 9, 2023):
#1
148
78%
TrustRadius Brand Preference & Brand Awareness Playbook
Create brand preference, increase discoverability, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.
Stand out on TrustRadius
Increase your visibility on TrustRadius and outrank your competition with consistent sourcing of quality in-depth review content.
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
Establish Brand Presence
Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.
More TrustRadius Customer Spotlights
Find and win more in-market buyers
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