Customer Spotlight

Dun & Bradstreet

How Dun & Bradstreet became #1 in their TrustRadius category in just 90 days
Learn more about review strategies

Generating reviews to soar to #1

“In just 90 days, TrustRadius helped us generate 148 new long-form reviews from our customers resulting in a 78% increase in pageviews to our listing. We’re now #1 in our category on TrustRadius and have almost triple the pageviews of our closest competitor. With TrustRadius’ help, we have increased our visibility, cultivated advocates, and boosted our overall brand awareness. Thank you, TrustRadius team!”

Kevin Johnson
Senior Manager, Customer Marketing
Dun & Bradstreet

New ratings
Net new advocates identified

Increasing visibility, reviews, and advocates with TrustRadius


  • Gather net new reviews for marketing, increase advocates, and skyrocket visibility on TrustRadius against named competitors


  • Executed multi-channel review sourcing program 
  • Generated advocates through strategic outreach for marketing and sales efforts

Results (Feb. 8 – May 9, 2023):

Share of pageviews in primary category (almost triple of the next highest competitor!)
New long-form reviews
Increase in product profile pageviews on TrustRadius

TrustRadius Brand Preference & Brand Awareness Playbook

Create brand preference, increase discoverability, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.

Stand out on TrustRadius

Increase your visibility on TrustRadius and outrank your competition with consistent sourcing of quality in-depth review content.

How to ask your customers for quality reviews
Increase Discoverability & Conversion

Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate

Learn more about elevating your SEO
Leverage Customer Voice

Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.

7 ways to leverage reviews
Establish Brand Presence

Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.

Build credibility with buyers

Find and win more in-market buyers

Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.