Buying behavior has changed. Has your marketing?
Allyson Havener, SVP of Marketing at TrustRadius, joins Taylor Udell, Head of Growth at Champify to explore modern buyers expectations, and how you can turn those buyers into customers, advocates and repeat buyers.
Identifying Changes in Buying Behavior
⚠️ Discover why buyers are more risk averse, and how it changed the sales cycle
📚 Learn what resources are most influential to buyers, today
Aligning Your Marketing Motion with Buying Signals
🤝 Understand the role of marketing in supporting a buyer-centric journey
👑 Recognize the shift towards a customer advocacy-focused approach
🕵️♀️ Discover which intent signals matter most in this new paradigm
❌ Uncover which tactics are no longer relevant in 2023
Measuring Success in the New Landscape
📈 Learn how to effectively measure the success and impact of strategies tailored to meet changing buying trends
📊 Discover key performance indicators and metrics that have gained prominence in this evolving landscape
Speakers
Taylor Udell
Head of Growth at Champify
Taylor is the Head of Growth at Champify, software that tracks customer job changes to turn existing relationships into new business opportunities. Prior to Champify, she worked in a variety of roles at high growth companies like Twilio, FOSSA, and Heap.
Allyson Havener
SVP of Marketing & Community
Related content
Introducing Metrics – Advanced Reporting Dashboards for TrustRadius Customers
Are you looking to gather deeper insights into your product’s performance on TrustRadius? Look no further. We are thrilled to announce the launch of Metrics—self-service dashboards with advanced filtering, attractive data visualizations, and easily exportable datasets. Analyze the data you need to improve program performance and meet your business goals.
TrustRadius 101: A Vendor’s Guide
Reviews on trusted customer review sites like TrustRadius grow your credibility, and this number continues to grow year-over-year. Find out who TrustRadius serves, why review quality is so important, and how you can generate more reviews on TrustRadius.
Empower Buyers With Free Interactive Demos
Technology buyers need to try before they buy, and the best way to give them a real-life product experience is through interactive demos. Luckily for you, TrustRadius allows you to add interactive demos directly to your product profile for free.
How to Deposition Competitors & Boost Marketing Position With Customer Reviews
Make your reviews your most powerful multi-channel marketing tool with TrustRadius premium content. These third-party authenticated assets establish trust with buyers, highlight your differentiation, and bolster your market position. Harness the voice of your customers and put their influence to work cross-functionally and across multiple marketing channels. Pull internal levers to tie pipeline influence back to asset consumption and tie ROI to your customer voice programs.
Whistic Provides Vendors with Free, Automated Security Information-Sharing
With a simple click on your Whistic profile badge, prospects will find credible answers to critical questions about your security information.
Capture Demand Directly From Your Product Listing
Introducing TrustRadius lead capture forms, a powerful demand generation tool helping you meet and connect with in-market buyers instantly from your TrustRadius product listing. This is the latest demand generation enhancement for TrustRadius with an exciting list of future integrations, partnerships, and tools to be rolled out later this year.
2023 B2B Buying Disconnect: The Self-Serve Economy Is Prove It or Lose It
In this year’s report, we see previous trends further entrench itself as our new reality, and surface new ones driven by today’s economy.