Customer Spotlight

Avaya

How Avaya used customer voice to increase engagement and save an estimated $46k in CPC costs
Learn more about generating reviews

Syndicating TrustRadius reviews to increase visibility and engagement

“TrustRadius is an important element in our marketing strategy. We’ve utilized our review content to increase keyword rankings, CTR on our ads, and grew our visibility on TrustRadius 100% in the past year!”

Louise Gutenberg
Marketing Communication Manager
Avaya

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34
New keywords ranking in the top 20 SERP ranking
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48%
CPC decreased 48%, from $5.81 to $3.02, on ads leveraging social proof

Optimizing marketing channels with customer voice

Goal:

Leverage social proof across channels to increase brand preference and trust, improve conversion rates, and drive pipeline

Execution:

  • Generated high quality reviews from customers on TrustRadius 
  • Utilized awards and social proof on LinkedIn and Facebook ads to increase engagement 
  • Syndicated review content from TrustRadius across key webpages to improve SEO KPIs

Results:

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$46k
Estimated total CPC savings (Oct. 2022 - July 2023)
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83%
Increase in CTR on ads leveraging social proof
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100%
Increase in product profile pageviews on TrustRadius in the past 12 months

TrustRadius Brand Preference & Brand Awareness Playbook

Create brand preference, increase discoverability, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.

Stand out on TrustRadius

Increase your visibility on TrustRadius and outrank your competition with consistent sourcing of quality in-depth review content.

How to ask your customers for quality reviews
Increase Discoverability & Conversion

Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate.

Learn more about elevating your SEO
Leverage Customer Voice

Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.

7 ways to leverage reviews
Establish Brand Presence

Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.

Build credibility with buyers

TrustRadius Customer Stories

Read more about other TrustRadius customer spotlights

How Groove bolstered its review strategy and became the #1 viewed product in its category
How Riskified drove traffic and boosted SEO with review syndication from TrustRadius
Paylocity used custom questions to drive 300+ new reviews and boost profile views
Boosting Hootsuite’s SEO and accelerating path to conversion
How Alteryx enabled 1,600 sales reps using the TrustRadius Chrome extension
How Dun & Bradstreet became #1 in their TrustRadius category in just 90 days
How KnowBe4 used intent data to optimize campaigns and engage in-market buyers faster
SeekOut used TrustRadius to get 13x more reviews and over 500% increase in pageviews
TrustRadius intent data influenced $2M+ in open opps for Influitive

Find and win more in-market buyers

Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.

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