Avaya
Syndicating TrustRadius reviews to increase visibility and engagement
“TrustRadius is an important element in our marketing strategy. We’ve utilized our review content to increase keyword rankings, CTR on our ads, and grew our visibility on TrustRadius 100% in the past year!”
Louise Gutenberg
Marketing Communication Manager
Avaya
Optimizing marketing channels with customer voice
Goal:
Leverage social proof across channels to increase brand preference and trust, improve conversion rates, and drive pipeline
Execution:
- Generated high quality reviews from customers on TrustRadius
- Utilized awards and social proof on LinkedIn and Facebook ads to increase engagement
- Syndicated review content from TrustRadius across key webpages to improve SEO KPIs
Results:
$46k
83%
100%
TrustRadius Brand Preference & Brand Awareness Playbook
Create brand preference, increase discoverability, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.
Stand out on TrustRadius
Increase your visibility on TrustRadius and outrank your competition with consistent sourcing of quality in-depth review content.
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate.
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
Establish Brand Presence
Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.
TrustRadius Customer Stories
Read more about other TrustRadius customer spotlights
Sharing the customer love
We asked, they answered. Hear why our customers trust us for quality reviews, innovative product solutions, and top tier customer experiences.
How TrustRadius customers use reviews to boost their own marketing
Why B2B vendors choose TrustRadius
What's it like working with TrustRadius?
Find and win more in-market buyers
Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.