Influitive
Optimizing pipeline and reaching in-market buyers faster
“With TrustRadius intent data syncing directly to our CRM, I was able to create an automated process that sends the hottest leads directly to our BDR team. Since we set up the CRM integration, TrustRadius has influenced over $2M+ in pipeline and growing.”
Dylan Yip-Chuck
Demand Generation Manager
Influitive
Increasing pipeline and enabling sales with TrustRadius intent data
Goal:
- Create an ABM-led strategy at Influitive that uncovers in-market buyers more quickly
- Deliver in-market buyers discovered through intent data to sales team to speed up deal cycles and accelerate pipeline
Execution:
- Worked with TrustRadius to implement the TrustRadius SFDC connector
- Piped TrustRadius intent data from SFDC to HubSpot and applied ICP-match logic and advanced filters to give BDR teams buyer intelligence from TrustRadius intent data
Results (All time results as of 2/22/23):
$2M+
29
$700k
TrustRadius Demand Generation Playbook
Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.
Target In-Market Buyers
Utilize TR intent data within Linkedin, 6sense, Demandbase and Salesforce to target in-market buyers
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate.
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
Establish Brand Presence
Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.
TrustRadius Customer Stories
Read more about other TrustRadius customer spotlights
Find and win more in-market buyers
Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.