Customer Spotlight


TrustRadius intent data influenced $2M+ in open opps for Influitive
Learn more about intent data

Optimizing pipeline and reaching in-market buyers faster

“With TrustRadius intent data syncing directly to our CRM, I was able to create an automated process that sends the hottest leads directly to our BDR team. Since we set up the CRM integration, TrustRadius has influenced over $2M+ in pipeline and growing.”


Dylan Yip-Chuck
Demand Generation Manager

Increasing pipeline and enabling sales with TrustRadius intent data


  • Create an ABM-led strategy at Influitive that uncovers in-market buyers more quickly
  • Deliver in-market buyers discovered through intent data to sales team to speed up deal cycles and accelerate pipeline


  • Worked with TrustRadius to implement the TrustRadius SFDC connector
  • Piped TrustRadius intent data from SFDC to HubSpot and applied ICP-match logic and advanced filters to give BDR teams buyer intelligence from TrustRadius intent data

Results (All time results as of 2/22/23):

In open opportunities
Closed opportunities
In closed won

TrustRadius Demand Generation Playbook

Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.

Target In-Market Buyers

Utilize TR intent data within Linkedin, 6sense, Demandbase and Salesforce to target in-market buyers

7 Ways to Use ABM and Intent Data Together
Increase Discoverability & Conversion

Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate.

Learn more about elevating your SEO
Leverage Customer Voice

Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.

10 Tips for Leveraging Intent Data
Establish Brand Presence

Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.

Build credibility with buyers

Find and win more in-market buyers

Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.