Customer Spotlight

Zoho for Enterprise

How Zoho for Enterprise increased user reviews from enterprise customers to elevate US brand positioning and time on their website
Learn more about generating reviews

Syndicating TrustRadius reviews to increase visibility, traffic, and engagement

“TrustRadius has been critical in elevating our enterprise positioning in the US. By helping us capture reviews from our enterprise customers, we now have social proof validating our enterprise use cases. TrustRadius has also helped us syndicate those reviews across our website, increasing keyword rankings, time-on-page, and overall traffic.”

Kristine Middleton
Enterprise Campaign Manager

Increase in time-on-page for Zoho homepage (1:34 min to 4:49 min) after TrustQuotes for Web implementation (Sept. 1, 2021 - Oct. 16, 2023 vs. previous period)
46% / 41%
Increase in US-based user reviews for Zoho CRM and Zoho Analytics, respectively (Sept. 1, 2021 - Oct. 16, 2023 vs. previous period)

Driving brand awareness and preference for enterprise buyers


  • Position Zoho for Enterprise as a solution for enterprise buyers with increased enterprise user reviews across Zoho CRM and Zoho Analytics, especially in the US market
  • Increase visibility and improve SEO KPIs for Zoho for Enterprise


  • Partnered with TrustRadius to drive reviews from enterprise customers using specific questions to highlight differentiators
  • Reviews were collected via email, newsletters, and other marketing channels
  • User reviews were then syndicated on the Zoho for Enterprise homepage to improve SEO and visibility in search engines


241% / 58%
Increase in reviews for Zoho CRM and Zoho Analytics, respectively (Sept. 1, 2021 - Oct. 16, 2023 vs. previous period)
Increase in Zoho for Enterprise home page entrances (Feb. 2023 vs. Feb. 2022)
Additional keywords where Zoho ranked in positions 1-20 on Google (Sept. 2022 - Sept. 2023)

TrustRadius Brand Preference & Brand Awareness Playbook

Create brand preference, increase discoverability, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.

Stand out on TrustRadius

Increase your visibility on TrustRadius and outrank your competition with consistent sourcing of quality in-depth review content.

How to ask your customers for quality reviews
Increase Discoverability & Conversion

Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate.

Learn more about elevating your SEO
Leverage Customer Voice

Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.

7 ways to leverage reviews
Establish Brand Presence

Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.

Build credibility with buyers

Find and win more in-market buyers

Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.