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Customer Spotlight

Treasury Intelligence Solutions (TIS)

How TIS used TrustRadius intent-driven advertising on LinkedIn to increase pipeline efficiency and land net new leads
Learn more about intent data

Optimizing LinkedIn Ad Campaigns using TrustRadius intent data

“Quality intent data is a game changer for driving demand and TrustRadius buyer intent delivers. “

Sinehan Kerman
Senior Director of Global Revenue Operations
TIS

Identifying in-market buyers and converting to leads with TrustRadius + LinkedIn

Goals:

  • Increase conversion rates against benchmarks for targeted ads on LinkedIn and convert them to MQLs and opportunities

Execution:

  • Created targeted, customized ad campaigns that exclusively utilized TrustRadius intent data (no mixing intent data from other sources)
  • Regularly imported the intent data into marketing automation platform and CRM
  • Monitored campaign performance against TIS’ typical LinkedIn campaigns benchmarks

Results (60-day period):

icon-deals
30
Net new leads
icon-deals
15%
Converted to MQLs (20% increase from MQL benchmark)
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0.5%
Click-through-rate (100% increase from CTR benchmark)

TrustRadius Demand Generation Playbook

Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.

Target In-Market Buyers

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Increase Discoverability & Conversion

Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate

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Leverage Customer Voice

Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.

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Establish Brand Presence

Utilize custom questions to get your differentiation story on the record—told by your customers. Drive demand to target personas with a story that resonates with them.

 

Build credibility with buyers

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Find and win more in-market buyers

Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.