Red Hat
Increasing brand awareness by generating 200+ reviews at one event
“We worked with TrustRadius to increase brand awareness through the voice of our customers and partners by driving high-quality, long form reviews at our annual conference, Red Hat Summit. Not only did they help us collect 211 reviews, including 7 video reviews at the event, they also increased our review collection at the event by 70% year-over-year. The success of this event helped us surpass our annual objective 6 months in advance!”
Brianna Gault
Sr. Customer Marketing Program Manager
Red Hat
Leveraging TrustRadius Event Support to drive reviews
Goals:
- Red Hat sought to increase brand awareness through the voice of their customers by collecting reviews at Red Hat Summit. This tactic had worked for them in 2023, and in 2024, they set a lofty OKR of generating more reviews year-over-year at the event.
Execution:
- Red Hat worked with TrustRadius to drive reviews at the Red Hat Summit conference, leveraging TrustRadius’ on-site team in the booth with laptops to capture both written and video reviews, and as well as business cards and signage with ‘write a review’ QR codes.
Results:
70%
28%
8.8
TrustRadius Review Gen at Events Playbook
Create brand preference, increase discoveraDrive reviews at your next virtual, hybrid, or in-person event. TrustRadius Event Support provides you the opportunity to drive a massive amount of reviews in a short period of time. Hands-on strategy and day-of support.bility, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.
High volume outcomes
Drive written and video reviews at scale, qualify for Best of Awards and Top Rated Awards, increase your visibility on TrustRadius, and enrich your intent data.
Day of - White Glove Experience
2 reps on-site the day of driving reviews at your booth, A/V and technical support. Set up and break down.
Flexibility to Fit Your Needs
Have a small booth or no booth at all? Need us to capture reviews in a different location or room altogether? No problem. We understand that every event space is different.
Pre and Post Event Consulting
We help you plan your pre-, day-of, and post-event strategies to ensure you hit your review-sourcing goals. We work with you to create:
- Custom review links for your event’s promotional emails
- Business cards
- QR codes
- Translation services
- Gift card incentive delivery
TrustRadius Customer Stories
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