Paylocity
Sourcing TrustRadius reviews to share customer voice and diversify review channels
“Customer reviews are critical for elevating brand messaging and building trust with existing and future customers. For the first time, we decided to ask customers for reviews at SHRM, and partnered with TrustRadius Event Support to make it happen. They helped us capture 134 reviews at the event, including 16 video reviews. Over three days, we almost doubled our reviews on TrustRadius and collected a wealth of customer insights for our sales and marketing teams. The TrustRadius team was exceptional to work with and we’re looking forward to even more success next year.”
Matt Doyle
Sr. Manager, Marketing, Customer Advocacy
Paylocity
Leveraging TrustRadius Event Support to drive reviews
Goals:
- Elevate brand messaging through the voice of customers by growing overall review count and diversify review collection channels by partnering with TR Event Support at the Society for Human Resource Management’s (SHRM) annual conference.
Execution:
- Partnered with TrustRadius Event Support to generate reviews at booth during an industry event
- Setup high top tables and laptops for written and video review capture, leveraged business cards/QR codes, and incentives to get a free coffee on top of gift card delivery for reviews written
- Paylocity and TrustRadius staff collaborated on how to attract customers for reviews while also meeting Paylocity’s demand gen needs for the conference
Results:
134
8.1
235%
TrustRadius Review Gen at Events Playbook
Create brand preference, increase discoveraDrive reviews at your next virtual, hybrid, or in-person event. TrustRadius Event Support provides you the opportunity to drive a massive amount of reviews in a short period of time. Hands-on strategy and day-of support.bility, and get noticed in a crowded market. TrustRadius customers are tapping into tools like custom questions and content syndication to get the right customer reviews on the road, drive demand, and improve SEO.
High volume outcomes
Drive written and video reviews at scale, qualify for Best of Awards and Top Rated Awards, increase your visibility on TrustRadius, and enrich your intent data.
Day of - White Glove Experience
2 reps on-site the day of driving reviews at your booth, A/V and technical support. Set up and break down.
Flexibility to Fit Your Needs
Have a small booth or no booth at all? Need us to capture reviews in a different location or room altogether? No problem. We understand that every event space is different.
Pre and Post Event Consulting
We help you plan your pre-, day-of, and post-event strategies to ensure you hit your review-sourcing goals. We work with you to create:
- Custom review links for your event’s promotional emails
- Business cards
- QR codes
- Translation services
- Gift card incentive delivery
TrustRadius Customer Stories
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