Customer Spotlight

Treasury Intelligence Solutions (TIS)

How TIS increased speed-to-lead for sales by integrating TrustRadius downstream intent data into ZoomInfo Sales
Learn more about our ZoomInfo integration

Increasing sales efficiencies and opportunities

The BDRs have their TrustRadius product intent data saved searches set up in ZoomInfo…They get a notification and can reach right out to the matching contacts from that account and start that conversation. We’ve had six new opportunities and expanded buying team contacts for 15+ opps.

Sinehan Kerman
Senior Director of Global Revenue Operations
TIS

Accelerating pipeline and deal velocity with downstream intent data in ZoomInfo Sales

Goals:

  • Increase speed-to-lead for sales by integrating TrustRadius downstream intent data into ZoomInfo Sales. Also, accelerate pipeline generation by notifying the TIS BDR and AE teams of in-market enterprise accounts and which contacts at those accounts to engage.

Execution:

  • Implemented the TrustRadius and ZoomInfo integration to directly send downstream intent data into ZoomInfo Sales
  • Trained BDR and AE team on how to filter the intent data in ZoomInfo Sales based specific use cases like prioritizing outreach to companies actively researching TIS or their competitors

Results (first 30 days):

icon-deals
6
New opportunities with the integration
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2X
Increase in avg. TrustRadius intent opportunity value
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4X
Faster deal velocity with new integration

TrustRadius Demand Generation Playbook

Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.

Target Buyers on ZoomInfo

Getting started with TrustRadius + ZoomInfo is easy. Visit our Integrations page to get started.

 

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