Treasury Intelligence Solutions (TIS)
Increasing sales efficiencies and opportunities
“The BDRs have their TrustRadius product intent data saved searches set up in ZoomInfo…They get a notification and can reach right out to the matching contacts from that account and start that conversation. We’ve had six new opportunities and expanded buying team contacts for 15+ opps.“
Sinehan Kerman
Senior Director of Global Revenue Operations
TIS
Accelerating pipeline and deal velocity with downstream intent data in ZoomInfo Sales
Goals:
- Increase speed-to-lead for sales by integrating TrustRadius downstream intent data into ZoomInfo Sales. Also, accelerate pipeline generation by notifying the TIS BDR and AE teams of in-market enterprise accounts and which contacts at those accounts to engage.
Execution:
- Implemented the TrustRadius and ZoomInfo integration to directly send downstream intent data into ZoomInfo Sales
- Trained BDR and AE team on how to filter the intent data in ZoomInfo Sales based specific use cases like prioritizing outreach to companies actively researching TIS or their competitors
Results (first 30 days):
6
2X
4X
TrustRadius Demand Generation Playbook
Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.
Target Buyers on ZoomInfo
Getting started with TrustRadius + ZoomInfo is easy. Visit our Integrations page to get started.
Target In-Market Buyers
Utilize TR intent data within Linkedin, 6sense, Demandbase and Salesforce to target in-market buyers
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
TrustRadius Customer Stories
Read more about other TrustRadius customer spotlights
Find and win more in-market buyers
Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.