Customer Spotlight
Delivering on lead quantity and quality
“The emergence of TrustRadius Intent Driven Leads has allowed us to uncover new contacts that are in market and later stage buyers than syndication leads. TrustRadius has shown up with content and great signals from their site and 20,000 highly engaged buyers that are ready to engage in the buying process with our brand.
“They are our top performing lead source and have shown up with significant scale to fuel our GTM motion. We have seen pipeline of nearly $500M from these leads over the last 6 months.”
Anonymous | VP at Fortune 500 tech company
Leveraging Intent-Driven Leads to increase average pipeline/lead
Goals:
- This enterprise customer in the networking technology space had the goal of increasing overall lead volume, delivering higher quality leads, and optimizing their pipeline KPIs, specifically focusing on increasing average pipeline dollars per lead.
Execution:
- Partnered with TrustRadius Intent-Driven Leads program to target accounts doing research on their product listings and in their category on TrustRadius
- Utilized TrustRadius-produced market reports derived from their review content for lead nurture
- Consulted with the TrustRadius Intent-Driven Leads program team to develop an effective lead nurture strategy
Results:
$475M
100%
5x
TrustRadius Demand Generation Playbook
Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.
Accelerate deal cycles and hit your revenue goals
Drive demand and grow pipeline with TrustRadius intent-driven leads.
Target In-Market Buyers
Utilize TR intent data within Linkedin, 6sense, Demandbase and Salesforce to target in-market buyers
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
TrustRadius Customer Stories
Read more about other TrustRadius customer spotlights
Find and win more in-market buyers
Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.