Customer Spotlight
Delivering quality leads with strong intent
“In 6sense, we are seeing that 95%+ of the leads that we sent from TrustRadius are confirmed by our model to be good, strong fits showing medium to hot intent. Still early, so no conversion data just yet. We just completed our first 250 [intent-driven leads] campaign, are about to launch our second 250 lead campaign, and we are talking about getting a third campaign up and running ASAP.“
Anonymous | Sr. Demand Generation Manager
Accelerating lead generation and optimizing pipeline
Goals:
- This cybersecurity company partnered with TrustRadius to accelerate lead generation leveraging TrustRadius’ downstream intent data and Intent-Driven Leads program.
Execution:
- Partnered with TrustRadius Intent-Driven Leads program to target accounts doing research on their product listings and in their category on TrustRadius
- Utilized TrustRadius-produced market reports derived from their review content for lead nurture
- Consulted with the TrustRadius Intent-Driven Leads program team to develop an effective lead nurture strategy
Results:
$450k
1
6x
TrustRadius Demand Generation Playbook
Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.
Accelerate deal cycles and hit your revenue goals
Drive demand and grow pipeline with TrustRadius intent-driven leads.
Target In-Market Buyers
Utilize TR intent data within Linkedin, 6sense, Demandbase and Salesforce to target in-market buyers
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
TrustRadius Customer Stories
Read more about other TrustRadius customer spotlights
Find and win more in-market buyers
Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.