Customer Spotlight
Going above and beyond other leads
“We were super impressed with lead quality and they surpassed our original expectations, especially leads from companies that had revenue over $500M, which is our upper segment. 55% came from the upper segment. We also scored leads from this program higher than other leads/signals in their system.”
Anonymous | VP of Demand Marketing
Generating leads across more segments using TrustRadius' Intent-Driven Leads
Goals:
- Decrease perception as only being a solution for SMBs. Break into the enterprise by increasing leads from companies with over $500M in revenue.
Execution:
- Partnered with TrustRadius Intent-Driven Leads program to target accounts doing research on their product listings and in their category on TrustRadius
- Consulted with the TrustRadius Intent-Driven Leads program team to develop an effective lead nurture strategy
Results (after 30 days):
200
55%
66.5%
TrustRadius Demand Generation Playbook
Intent data uncovers deals, social proof closes deals. TrustRadius customers are tapping into review content and intent data to drive demand, accelerate deal cycles, and meet buyers where they’re at in their journey.
Accelerate deal cycles and hit your revenue goals
Drive demand and grow pipeline with TrustRadius intent-driven leads.
Target In-Market Buyers
Utilize TR intent data within Linkedin, 6sense, Demandbase and Salesforce to target in-market buyers
Increase Discoverability & Conversion
Syndicate review content on organic and paid landing pages to improve SEO and increase conversion rate
Leverage Customer Voice
Leverage review content across channels to influence purchase (email, ads, signatures, decks, and more). Reviews are a top stop on the buyer’s journey.
TrustRadius Customer Stories
Read more about other TrustRadius customer spotlights
Find and win more in-market buyers
Stop buying leads that don’t convert. Actually reach in-market buyers that are researching you on TrustRadius now. Schedule a demo today to see all the ways TrustRadius can help you find and connect with motivated buyers to sell more.